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This site had the following in the site, "Our business has completed over 125 large AV projects and countless smaller projects in the past 10 years." Our analyzers observed that the web site stated " We follow all of our projects beyond completion and never forget about a client simply because we have finished the job." The Website also stated " HELPING CREATE EXCEPTIONAL AV EXPERIENCES. A PICTURE IS WORTH A THOUSAND WORDS. TAKE A PEEK AT OUR MEDIA. My name is Shawn Neal, and I am the owner of Audio Video Architects." The website's header had Tv as the most important keyword. It was followed by appropriate products for elegant and compatible system design, provide complete home theater, and audio video which isn't as ranked as highly as Tv. The next words the site uses is flat panel with surround sound services.. Home Theater Installation was also included and will not be understood by search parsers.